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WITHLAU Studio [Brand Designer]
Jess was moving from a one-person brand into an agency, and her site needed to catch up — something that read as both creative and professional, not just another solo-founder site. She was on Showit before this, updating everything by hand, and the new site needed a real design system and an interconnected CMS so her team could work in it without getting stuck on repetitive tasks. It also needed room to grow, since she already had plans to add a shop down the line.
Laura from WITHLAU led the brand vision, and we worked side by side through design and development so the site matched that vision before Jess ever saw a draft. I built the design system and CMS structure to hold it — connected collections, a setup her team could actually manage day to day, and a foundation built to scale. When she was ready for the shop, the site already had the room to support it.
Jess's team isn't updating things by hand anymore, and nothing about the site needs to be rebuilt to keep up with her — it already scaled once, for the shop, without touching the foundation underneath it. And the site finally looks like an agency, not a placeholder for one.
