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WITHLAU Studio [Brand Designer + Product Developer]
Quism was in the middle of a full rebrand. Laura worked as both brand designer and product developer on it, packaging included. We built the site in Shopify because Quism needed to sell directly to customers and to salons through wholesale, both from the same system.
I worked alongside Laura from strategy through launch. We built collections two ways — by product type and by hair concern, since that's how people were actually going to look for what they needed — and added an ingredients glossary so customers could look into what's in each product. Products have fields specific to their type, bundles were built for the routine sets, and we added loyalty and wholesale ordering on top of the base site. Klaviyo, live chat, and an automated testimonial request tied to the loyalty program were all integrated as part of the build.
Quism can sell to individual customers and salons from the same site, without running two separate systems. Testimonials come in on their own through the loyalty program instead of someone having to chase them down, and the site holds the same level of detail Laura put into the product and packaging — nothing about it feels like a placeholder for the brand.
